You have to use creative ways to continue to expand and diversify your audience. The reality is people grow up and don’t listen to music as much, or they fall out with your band, or your new record doesn’t resonate with them. So that’s why we are always doing new things and trying new things.You constantly have to be diversifying and bringing new people to the project. AE: One of the things I find so compelling about is that it really nails female desire and the complicated feelings that rise up around that. TQ: [laughs] AE: Because with every new album there seems to come a new style and each is more awesome that the one before it. I mean we grew up in the ’80s and ’90s and the style and fashion had so much to do with what was cool.When I brought that one in, I thought it would be scrapped. It was the first time in my life that I'd ever lived without Tegan. Another song that deals with relationship insecurities and feeling helpless is "Hang On to the Night." What inspired that? I'm in my mid thirties, and I'm starting to think about mortality a lot. When he stripped back the demo, I realized it had a really strong arrangement and a strong melody, and the lyrics were great. I made friends and started a romantic relationship. We've lost a lot of people in the last few years. It’s always been a place that we have put a lot of time and energy into.We ended up having seven or eight songs that ended up being placed in the tv show .Their 2013 album, that after working with several producers and songwriters – including Jack Antonoff, Rob Cavallo and Mike Elizondo, among others – they realized they had invited too many cooks into the kitchen. Together, the Quins and Kurstin crafted strong, thoughtful, catchy songs like "Boyfriend," "100x" and "U-Turn," all of which explore various forms of relationships, from romantic ones to their own sibling dynamic. We really need someone who can dig through all of that and pick the strongest parts and elevate them. With this whole record, I was looking into who I am as a person. He might ask us to play something in a different key or faster. Your first single is "Boyfriend." How did he help you with that one? It really started 12 or 13 years ago, when I moved up to Montreal. A lot of this album is thinking about that time: who I was, what it really meant to be on my own, the insecurity that came with it. Am I a freak of nature now because I'd just spent 17 years touring?
It's about the early days of dating someone where you really like them and you want to make it official," the 35-year-old twin said.That was defiantly a sign that the pop scene has changed and a lot of pop culture places were really going to open up their arms to us, which was really exciting.As musicians who didn’t get radio play for most of their career, we recognized how important placement in television and film was.Like have Sara play “ohhhs” and background things on a keyboard, on stage, while she sings a harmony. It’s a crazy, weird science experiment that our music has become. I think that’s what’s really cool about our progress because it really hasn’t cut into the writing.I think we write better than we ever did and I think we still care most about the songs and the stories.